Media and Consulting

Editorial • Experience • Engagement

I help organizations find clarity in their story and coherence in how they communicate. My work combines editorial thinking, learning design, and hands-on production to create content and experiences that build trust and understanding over time.

I’ve spent nearly two decades working across magazines, brand newsrooms, and media teams—inside companies, agencies, and classrooms—helping people tell stories that matter and systems that last.

WHAT I DO

Rather than offering one-off assets, I help organizations build editorial and experiential systems that scale.

Editorial Strategy & Brand Journalism

I apply a journalistic mindset to brand storytelling—finding the stories at the heart of an organization and shaping them into content that informs, engages, and earns trust.

This includes:

  • Brand journalism programs and editorial roadmaps
  • Narrative strategy and positioning
  • Long-form features, thought leadership, and storytelling series
  • Internal brand voice and editorial standards

Great brands act like great publishers: they offer insight, spark conversation, and show up consistently with integrity.

Experiential Media & Production

I work hands-on across production—often as writer, strategist, and on-camera or voice talent—to bring stories to life.

This includes:

  • Scriptwriting and narrative development
  • Voiceover and on-camera performance
  • Video and multimedia coordination
  • On-location production and collaboration with creative teams

My background allows me to bridge concept and execution, keeping stories grounded while ensuring they’re produced efficiently and thoughtfully.

Learning & Communication Design

Many organizations need to teach as much as they need to market. I help teams design content and experiences that explain complex ideas clearly—internally and externally.

This includes:

  • Learning-oriented content systems
  • Internal education and onboarding narratives
  • Workshops and facilitated sessions
  • Experience design for education-adjacent initiatives

SELECTED WORK

Below are a few representative projects that reflect how I work across editorial, experience, and production.

StickerGiant — Brand Journalism & Media Production

As part of StickerGiant’s in-house marketing and growth team, I helped shape the company’s editorial voice and content systems across blog, podcast, video, and advertising.

My work included:

  • Editorial strategy tied to SEO and growth goals
  • Scriptwriting and voiceover for advertising campaigns
  • On-camera performance and creative development
  • Coordination with video producers and cross-functional teams

One signature initiative was StickerGiant’s branded GIF program—an internal culture-building and external awareness project that generated billions of views across platforms while reinforcing brand personality.

Nature Valley Trail View — Experiential Brand Storytelling

I worked as a field guide, writer, and on-camera contributor on Nature Valley Trail View, a General Mills project developed in collaboration with McCann.

I wrote scripts and helped coordinate on-location production in national parks, contributing to a campaign that blended storytelling, exploration, and digital experience. The project was recognized with a Cannes Lion and featured in Google’s Think With Google Creative Sandbox.

This work remains a touchstone for how experiential storytelling and brand integrity can coexist.

Brand Newsrooms — Quad

As a Senior Brand Newsroom Journalist at Quad, I worked inside a global content operation supporting enterprise clients across industries and regions.

I collaborated with editorial, creative, and marketing leadership to:

  • Develop brand-aligned editorial content
  • Write a weekly column on generative AI in marketing
  • Translate complex industry topics into accessible narratives

This role reinforced my belief that editorial rigor and organizational clarity are inseparable.

HOW I WORK

My approach is shaped by three principles:

  • Editorial clarity — story before tactics
  • Human presence — trust is relational, not transactional
  • Systems thinking — good content lives inside sustainable structures

I bring the same mindset to consulting, production, and collaboration that I bring to teaching: clarity, care, and an ability to navigate complexity without oversimplifying it.

ENGAGEMENT PATHS

I work with organizations in a few different ways:

  • Full-time leadership or senior individual-contributor roles
  • Consulting and advisory engagements
  • Project-based editorial and production work
  • Workshops, talks, and facilitated sessions

LET’S TALK

If you’re building a team, rethinking your story, or navigating change in how your organization communicates, I’d be glad to connect.

→ Contact me