Thoughtful storytelling, editorial clarity, and strategic guidance for organizations navigating complexity.
Most of my work lives at the intersection of media, education, and strategy.
I work with organizations, institutions, and individuals who are trying to make sense of what they do, how they talk about it, and how they show up publicly — often in moments of growth, transition, or pressure. Sometimes that work looks like editorial storytelling. Sometimes it looks like consulting. Most often, it’s a blend of both.
What connects it all is a belief that clarity is an asset — and that good stories, responsibly told, create alignment, trust, and momentum.
Brand Journalism
Editorial thinking applied to real business problems.
Most organizations don’t have a content problem.
They have a clarity problem.
They publish frequently, but inconsistently. They say many things, but not always the right ones. Over time, the signal gets muddy — internally and externally — and the story they think they’re telling isn’t the one people are hearing.
Brand journalism is how we slow that process down just enough to make it durable.
I work with organizations, founders, and teams to help them understand what story they’re actually telling, why it matters, and how to publish it with intention and credibility. This isn’t advertising, and it isn’t content marketing in disguise. It’s journalism — grounded in reporting, synthesis, and narrative structure — applied carefully to brands that want to be taken seriously.
When it works, the result isn’t louder messaging.
It’s a clearer voice.
How I Approach the Work
I come to this work as both an editor and an educator.
I’m a journalism professor and advisor to a student newspaper, a former editor, and a brand strategist with a doctorate in education. I’ve spent years thinking about how people make meaning, how stories shape understanding, and how publishing practices influence trust — in classrooms, newsrooms, and organizations.
That background shapes how I work with clients.
I ask questions before proposing solutions. I care about voice, tone, and structure. I’m attentive not just to what a piece says, but how it moves, where it pauses, and what it leaves unsaid. And I’m interested in building systems clients can sustain, not just deliverables that disappear after launch.
Engagements & Structure
I don’t work hourly. This kind of work doesn’t lend itself to time tracking, and it tends to undervalue the thinking that makes the work effective.
Instead, I work through monthly engagements or clearly scoped projects, depending on what a client needs and where they are.
Some organizations come to me for a focused narrative reset — a defined project with a clear beginning and end. Others are looking for an ongoing editorial partner: someone to help plan, shape, and produce thoughtful work over time as their story evolves.
In either case, engagements are structured around outcomes rather than volume. We define what success looks like, how the work will be used, and how it fits into the larger context of your organization.
What Investment Typically Looks Like
Most engagements begin at the low four figures per month for ongoing work, or as fixed-scope projects at a similar level, depending on complexity and depth.
After an initial conversation, I’ll recommend a structure that makes sense for where you are — and I’ll say so plainly if I think the work should be smaller, shorter, or postponed. This isn’t a volume business. It’s a fit business.
What Return Looks Like
The return on this work rarely shows up as a spike. It shows up as momentum.
Clients notice that conversations get easier. That people arrive already understanding what they do. That internal teams stop arguing about language. That work published months earlier is still being referenced, shared, and reused.
The value is cumulative. Clarity compounds.
Consulting Beyond Brand Journalism
In addition to editorial and storytelling work, I also consult on:
- Media and journalism education
- Curriculum and learning design
- Creative strategy and narrative alignment
- Organizational storytelling during moments of change
These engagements often overlap with brand journalism, but not always. Sometimes the work is less about publishing and more about thinking, framing, and decision-making.
Who This Work Is For
This work tends to resonate with organizations and leaders who value craft, coherence, and credibility — and who are willing to invest in building something that lasts.
It’s not a good fit for teams looking for viral shortcuts, rapid-fire production, or purely transactional content. That boundary is intentional. Trust is earned slowly, and lost quickly.
Where to Start
If you’re curious, the best next step is usually a conversation.
We’ll talk about what you’re trying to accomplish, what’s currently getting in the way, and whether this kind of work makes sense right now. If it does, we’ll scope it carefully. If it doesn’t, you’ll leave with more clarity than you came in with.
Dr. Andrew Matranga, EdD 