Teaching Associate Professor, University of Denver
Brand Journalist, StickerGiant
Hey there, I’m Andrew. Thanks for visiting my site.
I’m a brand journalist and journalism professor. I am the creator of the first journalism course in the country that studies cannabis coverage and how to tell the story of America’s “New Normal.” I also produce small business stories, including Stickers on the Mic, StickerGiant‘s podcast about business, growth and marketing.
My teaching focuses on digital journalism and editorial design. I’ve been a featured speaker about cannabis normalization, social media and popular culture. Some past work includes projects that have won Guinness World Records, Cannes Lions, National Magazine Ellie Awards and Webby Awards.
Head to @AndrewMatranga on Twitter to follow #CannabisJournalism, #StudyingStarWars, #OutdoorJournalism and more.
More About Me
I grew up in Chicago, taking in White Sox games at Old Comiskey Park and cheering on Michael Jordan’s Bulls during their majestic runs championships. I’m loyal to Giordano’s deep dish pizza, Johnnie’s beefs, and Pete’s Red Hots. I root for my alma maters, the Syracuse Orange and the CU Buffs, and I am a proud Pioneer at the University of Denver, where I work and take classes.
My days are spent with the Marketing Team at StickerGiant in Longmont to help create branded editorial that drives conversions. We’ve completed some great projects in the past few years, with more to come.
I also teach digital journalism and advise student media at the University of Denver. My core area of focus in teaching research are my courses built around Cannabis Journalism: Reporting on America’s New Normal and Studying Star Wars: How Branding Created a Cultural Myth.
My nights and weekends are focused on building a lifetime of memories and experiences with my wonderful wife, my two awesome sons and my amazing daughter. We’ve tagged both American coastlines, hiked many of the iconic mountain ranges and National Parks of the Lower 48, and traveled to points around the country in search of lasting, adventure-filled experiences. I am a proud Star Wars geek, and we love building Legos and taking bike rides
Back in the day, I spent my summers as a camp counselor and administrator in Wisconsin, where I taught kids about teamwork in the great outdoors. I credit my time as a camp counselor with teaching me the diplomacy, leadership and goal-setting skills that I still employ today in my every endeavor.
I graduated with a degree in Television, Radio and Film from the Newhouse School at Syracuse University. I earned my MA in Journalism at the University of Colorado in Boulder, where I wrote my thesis The Folk Devil Goes Digital: Taping and Trading Live Music in the Digital Age.