Before helping businesses forge their narratives, I sharpened my skills in the editorial trenches—crafting stories for leading magazines like Backpacker and Bicycling, guiding brand journalism initiatives at StickerGiant and Quad, and teaching editorial design and branding identity.
I’ve seen firsthand how a journalistic mindset can transform a brand’s voice from just another marketing channel into a trusted source of insight and inspiration.
What I Do:
- Brand Journalism & Editorial Strategy: I’ll uncover the stories at the heart of your brand—stories that inform, entertain, and resonate. By applying proven editorial techniques, I create content that feels authentic, relevant, and enduring.
- Narrative-Focused Campaigns: From blog series and thought leadership pieces to social storytelling and multimedia content, every asset I deliver reinforces a central narrative. Audiences don’t just read—they engage, share, and remember.
- Editorial Design & Brand Identity: A great story deserves a compelling presentation. With deep experience in editorial design and visual branding, I ensure that every piece looks as good as it reads, reflecting the personality and ethos of your brand.
- Collaborative, Audience-Centric Approach: I listen closely to your goals, align with your voice, and understand your customers. This collaboration translates into stories that feel natural, build trust, and position your brand as a go-to source in your space.
Great brands act like great publishers: they offer knowledge, spark conversations, and foster loyalty.
By blending journalistic integrity with strategic brand-building, I find the points of interest that define your voice—and turn them into narratives that inform, captivate, and endure. Let’s bring your story to life.
Dr. Andrew Matranga, EdD 