Resume

Andrew Matranga
andrew.matranga@gmail.com | @andrewmatranga | 303.917.5017


Download Andrew Matranga Resume in PDF

EDUCATION

University of Denver | Denver, CO, 2018 — Present

Ed.D., Curriculum & Instruction

  • Dissertation in Practice focused on educational technology and hybrid learning, expected completion Spring 2024

University of Colorado | Boulder, CO, 2003 — 2005

M.A., Journalism and Mass Communications Research

  • Completed thesis titled “The Folk Devil Goes Digital: Taping and Trading Live Music in the Digital Age,” conducted qualitative research on fan communities, live music and electronic music distribution.

Syracuse University | Syracuse, NY, 1998 — 2002

B.S., Television, Radio and Film and Political Science

  • Coursework in audio production, broadcast production, video editing, American Congress, urban geography, political economy and popular culture.

PROFESSIONAL EXPERIENCE

Brand Journalist – StickerGiant, Longmont, CO |  January 2014 — Present

Work on the Marketing Team as the Growth and Product Department to assess the editorial and SEO objectives of the StickerGiant brand as part of a multi-million dollar ad budget across all channels (AdWords, Facebook, Bing, etc.). This team functions as an in-house ad agency for the StickerGiant brand, controlling the brand voice, market position and product development, including digital. In my role. I am responsible for blog, podcast, advertising projects (including creative ideation, scripting, location scouting, managing video producers), voice overs for commercials, creative development and assisting in administration of the StickerGiant website. Achieved significant growth and measurable results with regard to new customer acquisition, lead conversions and organic site traffic, with 30% yearly growth since 2017. Helped launch the StickerGiant GIF program, which in four years has received over 2 billion views across Giphy, Tenor and other platforms. In September of 2021, StickerGiant was acquired by Resource Label Group, based in Franklin, TN.

Stickers on the Mic podcast – stickergiant.com/podcast

  • Interview show focused on business, growth and marketing with small business owners about their companies

StickerGiant Customer Stories Blog – stickergiant.com/blog

  • This blog features editorial service and customer stories focusing on design, branding and entrepreneurship.

StickerGiant Voiceover Reel – YouTube Playlist

  • Over sixty videos (and counting) of advertising spots that run all across digital ad platforms.

StickerGiant GIF Selections Reel – Giphy Reel

  • There are more than 1,300 branded StickerGiant GIFs on Giphy alone. The link above leads to the main StickerGiant channel. We stage a multi-day production shoot and involve the employees to leverage trending topics and memes that create this evergreen, branded content. The GIF below is one of my most-used in text messages and social media replies, and it has garnered 4,444,207 views as of December 2022.

Adjunct Faculty – Daniels College of Business, University of Denver

January 2021 Present

  • Developed classes focused on marketing, specifically Branding & Messaging, and Graphic Design

Associate Teaching Professor – Journalism Studies, University of Denver

March 2013 Present

  • Developed classes in Studying Star Wars, Cannabis Journalism, Web Design, Editorial Design, News Writing, Online Journalism, Data Journalism, Media Startups and other classes as needed by the department. I also serve as the Faculty Advisor to the DU Clarion, the campus news source.

Adjunct Faculty, Front Range Community College – Boulder County Campus

Fall 2017 Fall 2018

Field guide + Copywriter,  Nature Valley Trail View | August 2011 August 2013  

  • Led a production team and an ad agency partner McCann-Erickson on location in Great Smoky Mountains National Park. Worked as a copywriter and video talent for NatureValleyTrailView.com. Notable: This project won a Cannes Lion for creativity and was featured on Google’s “Think With Google” Creative Sandbox.
  • Nature Valley Trail View YouTube Playlist

Map Editor, Backpacker and Bicycling | May 2010 — March 2013 | Boulder, CO

  • Managed workflows, staff and revenue for navigation products in-print, online and mobile. Supervised nationwide, user-generated GPS content projects. Also contributed to other titles in the Active Interest Media family of brands. 

Cartographer, Nokia/Navteq | Sept. 2007 May 2010 | Washington, DC

  • Managed team of five to produce map services for key clients, including the NFL, Honda, and major convention centers and visitors bureaus. Served as technical contact for sales and client teams, scheduling production work and milestones.

Assistant Map Editor, Backpacker magazine | June 2005 Sept. 2007 | Boulder, CO

  • Helped launch a nationwide, user-generated GPS content project to collect digital data and topographic maps for hiking trails. Wrote, edited and produced print and digital content, including downloadable GPS data for consumer use.

COMMUNITY SERVICE

Rocky Mountain Public MediaCommunity Advisory Board, FY2017-Present

Online News Association – Mentor, Student Innovation Lab – 2016-2017

TEDx Boulder – Organizing Team, 2016-2020


PUBLICATIONS AND PROJECTS

Nature Valley Trail View

TheWirecutter.com

  • The Tent We’d Take Camping July 2014
  • The Sleeping Bag We Like (So Far) September 2014

Backpacker Magazine


PUBLIC SPEAKING – Playlist

Matranga, A. (2019, December). Speaker, Ignite Boulder 40. Delivered talk titled “Studying Star Wars: Lessons From A Galaxy Far, Far Away.” Boulder Theater, Boulder, Colorado.

Matranga, A. (2018, October). Conducted Q&A with Susan Witkin of KOA Radio for discussion titled “The Fake News or Alternative Facts Phenomenon.” Presented to the Lifelong Jewish Learning program at Temple Sinai, Denver, Colorado.

Matranga, A. (2018, March). Panelist, Estes Park Library. Sat on panel for conversation titled “Voices from the Newsroom: Experts Discuss Today’s News Environment.” Estes Park High School, Estes Park, Colorado.

Matranga, A. (2017, December). Speaker, Ignite Boulder 34. Delivered talk titled “Welcome to Cannabis as America’s New Normal.” Boulder Theater, Boulder, Colorado.

Matranga, A. (2017, October). Speaker, National Panhellenic Conference: Communicators session. Discussed “America’s New Normal: How legal cannabis is changing media and culture in the USA.” Presented at organization’s annual conference, Denver International Airport Westin Hotel.

Matranga, A. (2016, February). Panel participant, Teach-a-Thon on the “Cannabis Journalism: Reporting on America’s New Normal.” Presented at the Journalism Interactive Conference, University of Florida, Gainesville, Florida.

Matranga, A. (2015, April). Panel participant, Teach-a-Thon on the “The Open Book Classroom: How to create transparency and foster collaboration for individual and group success.” Presented at the Journalism Interactive Conference, University of Missouri, Columbia, Missouri.

Matranga, A. (2014, April). Panel participant, Teach-a-Thon on “Google Plus For Engagement Outside the Classroom.” Presented at the Journalism Interactive Conference, University of Maryland, College Park, Maryland.

Matranga, A. (2013, March). Guest Lecture CU dLab, “Maps for Storytelling.” Presented at the University of Colorado – Boulder Digital Lab lecture series. Boulder, Colorado.


MEDIA APPEARANCES

“There are signs that marijuana coverage, like the cannabis scene itself, is evolving. If cannabis continues to be a news draw, it could lead to ever-more skillful and in-depth journalism on the subject. It’s a promising sign that journalism professors such as Matranga are teaching classes on marijuana journalism.” -Joel Warner, International Business Times. Marijuana Has Become A Media Darling, But Are Journalists Too Soft On Pot

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