email@example.com | 303.917.5017 | @AndrewMatranga
Marketing Technologist, StickerGiant | Longmont, CO | Jan 2014–Present
As the company’s first marketing technologist, I work directly with the CEO and marketing director to build search engine marketing and optimization strategies for customer acquisition. I facilitate SEO, content marketing, social media analytics, eCommerce implementation, and event sponsorship. Targeting both domestic and international events, I develop sponsorship opportunities to produce new customers through in-kind promotions, and then create branded content as part of the sponsorship. I write, produce, and edit content, including blogs, emails, podcasts, videos, and live streams. I serve as the video spokesperson, and provide voice-over work for promotional videos and advertisements. In my tenure, through SEO and content enhancements, the website has seen growth in users and pageviews, plus increased leads and overall revenue.
Assistant Teaching Professor, University of Denver | Denver, CO | March 2013–Present
Field guide + Copywriter, Nature Valley Trail View | Aug 2011–Aug 2013
On trail, I led a production team and an ad agency partner, McCann-Erickson, on location in Great Smoky Mountains National Park. Off trail, I worked as a copywriter and video talent for the Nature Valley Trail View website for multiple projects. Notable: General Mills won two Cannes Lions for Creativity and the project was featured on Google’s “Think With Google” Creative Sandbox.
Map Editor, Active Interest Media | Boulder, CO | May 2010–March 2013
As Map Editor for Backpacker and Bicycling magazines, I managed a staff of two, built cartographic workflows, tracked revenue, performed analytics, and wrote and edited content that appeared in the magazine, on the website and in mobile apps. I also supervised two nationwide, user-generated GPS content projects. I managed the launch and integration of a suite of navigation products, and I served as the product manager for an iPhone/Android navigation called called GPS Trails, an iPad app called Map Maker, and a print-on-demand service called PRO Maps. Leveraging that platform, I developed a curriculum focused on backcountry navigation and then hosted a revenue-generating webinar series called Go Farther with Maps and GPS. During my time at Backpacker, the brand won two Webby Awards and five total Ellie’s (National Magazine Awards).
GIS Content Developer, NAVTEQ (now Here.com) | Washington, DC | Sept 2007–May 2010
I managed a team at Nokia-owned NAVTEQ in their Locations division. We produced digital advertising solutions and print maps for key clients, including Honda, the NFL’s Super Bowl, and major convention centers and visitors bureaus across the globe. I served as a liaison for sales/client teams and design/development teams. Using ArcGIS and Adobe Illustrator, our team processed map data and built illustrated versions of client maps. We then worked with digital developers to code our map data into custom-built, client-branded websites. I started in this position as an employee of The Map Network that was first acquired by NAVTEQ and then acquired by NOKIA. In this role, I navigated the organizational and procedural changes that come with two major acquisitions and consolidation of operations.
Assistant Map Editor, Backpacker Magazine | Boulder, CO | May 2005–Sept 2007
Worked with the Map Editor for Backpacker magazine (a publication of Rodale Inc. at the time) by writing and editing monthly print magazine and digital content that appealed to a national audience. I helped manage the launch and integration of a suite of navigation products for Nokia phones and Blackberry devices in an era before the iPhone, along with special projects like Adventure Maps for custom destinations. Monthly duties included top editing contributor and intern trail writeups and quality control for website data. Coordinated data collection for Long Trail projects, including Appalachian Trail, Pacific Crest Trail and Continental Divide Trail. Led two mapping teams in the field on the Continental Divide Trail while working with USFS Interagency teams and the Continental Divide Trail Association to aid in trail routing.
University of Colorado | Boulder, CO, 2003 – 2005
M.A., Journalism and Mass Communications Research
Syracuse University | Syracuse, NY, 1998 – 2002
B.S., Television, Radio & Film, Newhouse School of Public Communications
Minor in Political Science, Maxwell School of Citizenship and Public Affairs
“There are signs that marijuana coverage, like the cannabis scene itself, is evolving. If cannabis continues to be a news draw, it could lead to ever-more skillful and in-depth journalism on the subject. It’s a promising sign that journalism professors such as Matranga are teaching classes on marijuana journalism.”
— Joel Warner, International Business Times
- The Washington Post, The finer points of pot from Denver’s cannabis critic, May 2015
- The Cannabist Show, March 2016
- International Business Times quoted in article Marijuana Has Become A Media Darling, But Are Journalists Too Soft On Pot
- Denver Post Cannabist Show: He teaches cannabis journalism; She owns an edibles biz
- The Extract, Chicago Sun Times Higher education: Soon you can study marijuana journalism at the University of Denver
- TheCannabist.co article: Cannabis Journalism: It’s a class you can now take at University of Denver
- CNN Espanol live interview, August 2015.“University of Denver Offers Cannabis Journalism Class. Aired 2-3a ET”
- Featured on CBS4 Denver in Longmont Tech Consultant Has Tips Following Massive Internet Hackingstory as a technology consultant.
- Featured on CBS4 Denver in New App Tracks Neighborhood Crimestory as a technology expert.
- Featured on thewirecutter.comin a review “The Best GPS for the Wild” as navigation and technology expert.
Matranga, A. (2017, July). Presenter, Longmont Startup Week about “Cannabis Journalism: America’s New Normal in 2017 and Entrepreneurial Opportunities in Longmont.” Longmont, Colorado.
Matranga, A. (2016, February). Panel participant, Teach-a-Thon about “Cannabis Journalism: Reporting on America’s New Normal.” Presented at the Journalism Interactive Conference, University of Florida
Matranga, A. (2015, April). Panel participant, Teach-a-Thon about “The Open Book Classroom: How to create transparency and foster collaboration for individual and group success.” Presented at the Journalism Interactive Conference, University of Missouri.
Matranga, A. (2014, April). Panel participant, Teach-a-Thon about “Google Plus For Engagement Outside the Classroom.” Presented at the Journalism Interactive Conference, University of Maryland.
Rocky Mountain PBS— Community Advisory Board, FY2017
Online News Association — Student Newsroom Mentor, ONA Conference, 2016-2017
TEDxBoulder — Volunteer Organizer and Marketing Team, 2016-Present