Resume

Connect: 303-917-5017 // andrew.matranga@gmail.com


EXPERIENCE

Marketing Technologist, StickerGiant | Longmont, CO | 2014 – Present
As the company’s first marketing technologist, I work directly with the CEO and marketing director to build search engine marketing and optimization strategies for customer acquisition. I develop and implement the editorial objectives of the StickerGiant brand to maximize the website so that a (growing) ad budget is profitable across all channels (AdWords, Facebook, Bing, Yahoo Gemini, Pinterest, and Twitter). I manage the SEO, content marketing, social media analytics, eCommerce implementation, and event sponsorship. Targeting both domestic and international events, I develop sponsorship opportunities to produce new customers through in-kind promotions. I write, produce, and edit content, including blogs, podcasts, videos, and live streams. I serve as the video spokesperson and provide voice-over work. In my tenure, through Google Analytics and Google Search Console reporting enhancements, the website has seen growth in users, growth in pageviews, and increased leads and overall revenue.

Assistant Teaching Professor, University of Denver | Denver, CO | 2013 – Present
As a part-time faculty member, I teach a broad range of digital journalism courses for the Media, Film & Journalism Studies Department. I also serve as Faculty Advisor to the DU Clarion, the student-produced campus media outlet, where I manage a team of ten editors, train new staff in digital publishing methods, and coordinate with university administration on budgeting and distribution. I created the first journalism course in the country to focus on cannabis and how to report on this new beat. I contribute to strategic planning at the department level and sit on journalism curriculum development committees.

Field guide + Copywriter, Nature Valley Trail View | August 2011 – August 2013
On trail, I led a production team and an ad agency partner, McCann-Erickson, on location in Great Smoky Mountains National Park. Off trail, I worked as a copywriter and video talent for the Nature Valley Trail View website for multiple projects. Notable: General Mills won two Cannes Lions for Creativity and the project was featured on Google’s “Think With Google” Creative Sandbox.

Map Editor, Active Interest Media | Boulder, CO | May 2010 – March 2013
As Map Editor for Backpacker and Bicycling magazines, I managed a staff of two, built cartographic workflows, tracked revenue, performed analytics, and wrote and edited content that appeared in the magazine, on the website and in mobile apps. I also supervised two nationwide, user-generated GPS content projects. I managed the launch and integration of a suite of navigation products, and I served as the product manager for an iPhone/Android navigation called called GPS Trails, an iPad app called Map Maker, and a print-on-demand service called PRO Maps. Leveraging that platform, I developed a curriculum focused on backcountry navigation and then hosted a revenue-generating webinar series called Go Farther with Maps and GPS. During my time at Backpacker, the brand won two Webby Awards and five total Ellie’s (National Magazine Awards).

Cartographer, Nokia (now Here.com) | Washington, DC | Sept. 2007 – May 2010
I managed a team at Nokia-owned NAVTEQ in their Locations division. We produced digital advertising solutions and print maps for key clients, including Honda, the NFL’s Super Bowl, and major convention centers and visitors bureaus across the globe. I served as a liaison for sales/client teams and design/development teams.


EDUCATION

University of Colorado | Boulder, CO, 2003 – 2005 | M.A., Journalism and Mass Communications Research
Thesis: The Folk Devil Goes Digital: Taping and Trading Live Music in the Digital Age

Syracuse University | Syracuse, NY, 1998 – 2002 | B.S., Television, Radio & Film with Minor in Political Science


SERVICE

Rocky Mountain PBSCommunity Advisory Board, FY2017
Online News Association – Student Newsroom Mentor, ONA Conference, 2016-2017
TEDx Boulder – Organizing Team, 2016-Present

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