Curriculum Vitae

EDUCATION

Montgomery College | Rockville, MD, 2008

Certificate, GIS Cartography

Front Range Community College | Longmont, CO, 2007

Certificate, GIS Cartography

University of Colorado | Boulder, CO, 2003 — 2005

M.A., Journalism and Mass Communications Research

  • Completed thesis titled “The Folk Devil Goes Digital: Taping and Trading Live Music in the Digital Age,” conducted qualitative research on fan communities, live music and electronic music distribution.

Syracuse University | Syracuse, NY, 1998 — 2002

B.S., Television, Radio and Film and Political Science

  • Coursework in audio production, broadcast production, video editing, American Congress, urban geography, political economy and popular culture.

TEACHING EXPERIENCE

University of Denver (2013-Present) – Media, Film and Journalism Studies (MFJS)

  • MFJS 2140 – Newswriting & Reporting
    • Fundamentals of newswriting and reporting for print and broadcast journalism. Required of all Journalism Studies students. I’ve taught this course seven times.
  • MFJS 2240 – Online & Visual Journalism
    • An introduction to web-based, print, video, and audio news in a rolling deadline format. It also includes a project-based cross-cultural component to highlight internationalization of the news industries and to build upon the internationalization focus of the University. Required of all Journalism Studies students. I’ve taught this course seven times.
  • MFJS 3201 – Publication & Graphic Design
    • This course explores publication design and techniques for creating effective layouts. We employ the scope of the Adobe Creative Suite to incorporate and manipulate text, photographs and illustrations. Visual elective for all MFJS students. I’ve taught three versions of this course.
  • MFJS 3601 – Networked Journalism
    • This course traces the shift that has taken place over the past 15 years from mass-mediated journalism to networked journalism, with emphasis on experiments in citizen and participatory news and on the changing relationship between journalists and their publics. It explores emergent communication technologies and practices and how they are changing the news media landscape. Elective for all MFJS students. I’ve taught this course twice.
  • MFJS 3420 – Strategic Communication Seminar
    • This is the required capstone course in the strategic communication sequence. In this course, students examine special topics in strategic communication and apply what they have learned to group projects in which they take on a client and work together as a team on a strategic communication campaign. I have taught this course once,
  • MFJS 3501 – Web Design and Content Development
    • This course covers the building and management of web pages. The course also covers creating sites using open source content management systems. Applicants must be comfortable integrating Web 2.0 content into sites. Elective for all MFJS students. I have taught this course three times.
  • MFJS 3900 – Video History of World Pro Skiing
    • Description: In this course we will be editing and producing a series of documentary video vignettes about the history of World Pro Skiing, which will become part of an exhibit at the Colorado Ski & Snowboard Museum in Vail. Special topic elective for all DU students. It was a one-time course.
  • MFJS 3900 – Building Media Startups
    • This course introduces students to fundamental entrepreneurial principles. Individuals and teams will research, develop, pitch, and potentially launch prototype business ventures. Student teams submit a short pitch of their business idea for a media or communications innovation. Special topic elective for all DU students. I taught one version of this course.
  • MFJS  3900 – Cannabis Journalism
    • Online Course Materials
    • This course examines media coverage regarding the legalization of medical and recreational marijuana in Colorado and states across the country. Students have the opportunity to produce a multimedia journalism story on a relevant topic of their choice. Special topic elective for all DU students. I’ve taught this class five times.
  • MFJS  3900 – Data Journalism
    • The goals of this course are for students to: understand the basics of data and data journalism; master the use of data in journalistic storytelling (finding, cleaning, designing, etc); master spreadsheets and basic data visualization for storytelling; use public records laws and understand your rights as a citizen and a journalist; and gain exposure to advanced tools of data journalism, like GIS and social network analysis, as well as advanced methods of gathering data. I’ve taught this course twice.

University of Colorado Boulder

  • JOURN 1002 Critical Thinking and Writing — Spring 2004
    • Freshman level newswriting and reporting course. Required for the major.
  • JOURN 4624/5624 NewsTeam: Broadcast Journalism Capstone — 2004-2005
    • Senior level production experience with a weekly live news cast.  Required for both undergraduate and graduate broadcast news degree.

UNIVERSITY SERVICE

  • Faculty Advisor to the DU Clarion
    • I supervise print and online versions of weekly campus newspaper with editorial and business staff, along with social media marketing and engagement. Manage reports and budget with sales staff and university comptroller.
  • Journalism Studies Technology Committee
    • I work with the department chair and technology director to implement new media technologies into the Journalism Studies curriculum and into the classroom labs.
  • Journalism Studies Technology Committee
    • I work with the department chair and technology director to implement new media technologies into the Journalism Studies curriculum and into the classroom labs.
    • I work with the department chair and colleagues in the major to implement and design curriculum to keep our program current with trends in the media business and larger digitally oriented workforce.

PROFESSIONAL EXPERIENCE

Marketing Technologist, StickerGiant| January 2014 — Present | Longmont, CO

  • Work with the Marketing team and CEO to assess the editorial objectives of the StickerGiant brand as part of a ~$500k ad budget across all channels (AdWords, Facebook, Bing, etc.). Responsible for SEO, content marketing, content development, eCommerce production, event sponsorships and outreach, and administration of the StickerGiant website. Achieved significant measurable results in sessions, users and pageviews.

Field guide + Copywriter,  Nature Valley Trail View | August 2011 – August 2013  

  • Led a production team and an ad agency partner, McCann-Erickson, on location in Great Smoky Mountains National Park. Worked as a copywriter and video talent for NatureValleyTrailView.com. Notable: This project won a Cannes Lion for creativity and was featured on Google’s “Think With Google” Creative Sandbox.

Map Editor, Backpacker and Bicycling | May 2010 – March 2013 | Boulder, CO

  • Managed workflows, staff and revenue for navigation products in-print, online and mobile. Supervised nationwide, user-generated GPS content projects.

Cartography Manager, Nokia/Navteq | Sept. 2007 – May 2010 | Washington, DC

  • Managed team of five to produce map services for key clients, including Honda, NFL, and major convention centers and visitors bureaus. Served as technical contact for sales and client teams.

Assistant Map Editor, Backpacker magazine | June 2005 – Sept. 2007 | Boulder, CO

  • Help launched nationwide, user-generated GPS content project to collect digital data and topographic maps for hiking trails. Wrote, edit and produced print and digital content, including downloadable GPS data for consumer use.

SERVICE

  • Rocky Mountain PBSCommunity Advisory Board, FY2017
  • Online News Association – Student Newsroom Mentor, ONA Conference, 2016-2017
  • TEDx Boulder – Organizing Team, 2016-2017

CONFERENCE PRESENTATIONS

Matranga, A. (2016, February). Panel participant, Teach-a-Thon on the “Cannabis Journalism: Reporting on America’s New Normal.” Presented at the Journalism Interactive Conference, University of Florida.

Matranga, A. (2015, April). Panel participant, Teach-a-Thon on the “The Open Book Classroom: How to create transparency and foster collaboration for individual and group success.” Presented at the Journalism Interactive Conference, University of Missouri.

Matranga, A. (2014, April). Panel participant, Teach-a-Thon on “Google Plus For Engagement Outside the Classroom.” Presented at the Journalism Interactive Conference, University of Maryland.


PUBLICATIONS AND PROJECTS

Nature Valley Trail View

TheWirecutter.com

  • The Tent We’d Take Camping July 2014
  • The Sleeping Bag We Like (So Far) September 2014

Backpacker Magazine


MEDIA APPEARANCES

“There are signs that marijuana coverage, like the cannabis scene itself, is evolving. If cannabis continues to be a news draw, it could lead to ever-more skillful and in-depth journalism on the subject. It’s a promising sign that journalism professors such as Matranga are teaching classes on marijuana journalism.” -Joel Warner, International Business Times. Marijuana Has Become A Media Darling, But Are Journalists Too Soft On Pot